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  • Writer's pictureJosh Veblen

Retailers use lighting controls to attract new customers

Updated: Jan 7

Challenged by rising inflation, supply chain issues, and online shopping, brick-and-mortar retailers are looking for new ways to boost business while reducing operating expenses. Upgrading lighting and controls provides one of the most cost-effective solutions.

LED lighting has evolved beyond being a simple energy-saving measure to being a strategic and cost-effective investment in a retailer’s brand identity and long-term survival.

Besides being energy efficient, new lighting technologies can help retailers:

  • Attract attention and entice shoppers inside their store

  • Create more engaging shopper experiences, thereby increasing time spent in-store

  • Direct shoppers through the facility

  • Enhance the appeal of merchandise and displays

  • Lead shoppers to featured merchandise

  • Help shoppers find what they want, increasing the average spend per customer

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