Retailers use lighting controls to attract new customers

Challenged by rising inflation, supply chain issues, and online shopping, brick-and-mortar retailers are looking for new ways to boost business while reducing operating expenses. Upgrading lighting and controls provides one of the most cost-effective solutions.

LED lighting has evolved beyond being a simple energy-saving measure to being a strategic and cost-effective investment in a retailer’s brand identity and long-term survival.

Besides being energy efficient, new lighting technologies can help retailers:

• Attract attention and entice shoppers inside their store

• Create more engaging shopper experiences, thereby increasing time spent in-store

• Direct shoppers through the facility

• Enhance the appeal of merchandise and displays

• Lead shoppers to featured merchandise

• Help shoppers find what they want, increasing the average spend per customer